At Pixum, we print your photos according to the aspect ratio or the shorter side of your uploaded image. This means, that you, for example, chose to get 10 cm photo prints; 10 cm is then the width of the shorter side of your photo print. The longer side of your photo print will depend entirely on the actual format of your uploaded photo. It might be square, if the uploaded image was square in shape. So it depends on the original size of the image file we receive, how much photo paper we need to use in length to print your photo.
Otherwise, you would receive your prints with white borders or parts of your photos cut off to fit one single size. This is the reason why Pixum offers you as the customers to choose by the shorter side of your photo, which will then be developed in its full format as sent to us by you.
If you wish to have your photo prints developed in the classic 4:3 ratio and having the option of choosing which part will be cut off from your image, please download the Pixum Photo World software or the Pixum Photo Book app, which will enable you to make use of our full range of options. The voucher will also be redeemable there, of course.